Diamond Guide

Introduction: Understanding Diamonds & the 4Cs

Diamonds are among the most admired gemstones in the world, celebrated for their brilliance, durability, and symbolism. Every polished diamond is evaluated using a standard system known as the 4Cs

Cut

Color

Clarity

Carat Weight

These four characteristics determine a diamond’s beauty, rarity, and value. Whether purchasing a diamond for an engagement ring, fine jewellery, or investment, learning the 4Cs will help you choose a stone that fits both your style and your budget.

What Is Diamond Cut?

Diamond cut refers to how well a diamond’s facets are shaped, polished, and arranged. It is the only C influenced directly by human craftsmanship, making it the most important factor in a diamond’s sparkle.
Cut affects: Brilliance (white light return) Fire (flashes of rainbow colors) Scintillation (sparkle as the diamond moves) A perfectly cut diamond reflects light internally and outward, creating intense brightness.

Diamond Shapes Guide

Oval Cut Diamond

Elongated and elegant, Makes fingers appear slimmer, Offers large face-up size, May show a bow-tie effect if poorly cut

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Cushion Cut Diamond

Square or rectangular with rounded corners, Vintage charm, Comes in “chunky” or “crushed ice” styles.

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Princess Cut Diamond

Square with sharp corners, Modern, highly brilliant, Works well in solitaire and halo designs

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Emerald Cut Diamond

Step-cut with long facets, Highlights clarity, Elegant, mirrored effect.

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Marquise Cut Diamond

Boat-shaped with pointed tips, Appears largest per carat, Makes fingers look longer.

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Asscher Cut Diamond

Square step-cut, Vintage look with grid-like facets

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Heart Cut Diamond

Romantic and symbolic, Requires excellent cutting precision

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Radiant Cut Diamond

Square/rectangular brilliant cut, Intense sparkle, Combines emerald shape with round brilliance

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Different cutting styles result in different visual effects

Types of Diamond Cuts

Brilliant Cuts

Designed for maximum sparkle; e.g., round, oval, pear, radiant.

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Step Cuts

Use parallel facets for a “hall of mirrors” look; e.g., emerald, Asscher.

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Mixed Cuts

Combine brilliance with step facets; e.g., certain cushion or radiant cuts.

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Rose Cuts

Flat bottom, domed top; antique style with soft glow.

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Diamond Color Guide

Diamond cut refers to how well a diamond’s facets are shaped, polished, and arranged. It is the only C influenced directly by human craftsmanship, making it the most important factor in a diamond’s sparkle. Cut affects: Brilliance (white light return) Fire (flashes of rainbow colors) Scintillation (sparkle as the diamond moves) A perfectly cut diamond reflects light internally and outward, creating intense brightness.

D–F – Colorless

These diamonds appear icy white and extremely bright.

(G–J) – Near-Colorless

These diamonds appear white when viewed face-up. They offer excellent value because the slight tint is often unnoticeable once set in jewelry.

K–M – Faint

A light warmth can be seen without magnification. Popular for yellow gold or vintage designs.

N–Z – Very Light to Light

Color is noticeable to the naked eye. Often chosen for artistic, colorful, or budget-friendly designs.

Introduction: Understanding Diamonds & the 4Cs

What Is Diamond Cut?

Diamond Shapes Guide

Oval Cut Diamond

Cushion Cut Diamond

Princess Cut Diamond

Emerald Cut Diamond

Marquise Cut Diamond

Asscher Cut Diamond

Heart Cut Diamond

Radiant Cut Diamond

Types of Diamond Cuts

Brilliant Cuts

Step Cuts

Mixed Cuts

Rose Cuts

Diamond Color Guide

D–F – Colorless

(G–J) – Near-Colorless

K–M – Faint

N–Z – Very Light to Light

Find your Dream Diamond